A 12-year partnership that transforms every toast into a gesture of hope.
The collaboration between Follador Prosecco dal 1769 and the Vialli and Mauro Foundation for Research and Sport Onlus continues with renewed enthusiasm and purpose. Now in its twelfth year, this long-standing alliance has turned the simple act of raising a glass into a meaningful gesture of solidarity — supporting vital research into ALS (Amyotrophic Lateral Sclerosis) and the prevention and treatment of cancer.
From its home in Col San Martino, guardian of Valdobbiadene’s winemaking tradition for over 250 years, Follador once again renews its commitment to the Foundation. As part of the “Solidarity Christmas 2025” campaign, the winery will donate a portion of proceeds from sales of its most prestigious D.O.C.G. selections, combining the pleasure of conviviality with the awareness of contributing to a cause of profound social value.
Founded by Gianluca Vialli and Massimo Mauro, the Foundation has built a growing community of supporters united by their passion for life, beauty, and generosity. Today more than ever, its mission is to keep alive the flame of hope for patients and their families through steadfast support for scientific research.
“Once again, the first Christmas gift to arrive at the Foundation was from Follador,” says Massimo Mauro, President of the Foundation. “For twelve years, they have paired the quality and elegance of their wines with a sincere desire to support our mission. Thanks to Follador, more people discover our initiatives and can contribute to our ambitious project to purchase innovative endoscopes for the Candiolo (Turin) Research Institute – IRCCS, a leading national and international center for cancer research and treatment. The gift chosen for a loved one thus becomes a gift of hope for the entire community.”
That sentiment is shared by Cristina Follador, Sales and Marketing Director: “This collaboration is more than a partnership — it’s a heartfelt commitment. We dedicate passion and energy to making it thrive because we believe that wine, a universal symbol of connection and celebration, can also be a powerful vehicle for solidarity. It is an honor to stand alongside the Vialli and Mauro Foundation and to support, through our toasts, a project that carries such deep human and scientific value.”
At the center of this year’s campaign are the elegant Collection Image Gift Boxes, created to combine taste, craftsmanship, and meaning. Offered in two versions, they include either a Magnum of Prosecco Superiore D.O.C.G. Torri di Credazzo Follador, or a 0.75l bottle accompanied by two Follador-branded glasses — an ideal gift that marries elegance with empathy.
The two boxes feature a design inspired by the timeless values passed down through nine generations of the Follador family: a stylized portrait of Grandmother Cleofe beside her son Gianfranco Follador, one of Valdobbiadene’s early pioneers, set against the backdrop of the UNESCO-listed Prosecco Hills — a tribute to the roots and land that have shaped this enduring tradition.
Thus, the Collection Image stands not only as a gift of distinction but also as a symbol of hope. Every purchase helps fund life-saving research — transforming a toast into an act of generosity that reaches far beyond the table.
Available from mid-November through the end of the year at:
shop.folladorprosecco.com/it/collections/confezioni-regalo
