Follador Prosecco and Fondazione Vialli e Mauro

23 November 2023


This year marks the tenth anniversary of the collaboration between Follador Prosecco and Fondazione Vialli e Mauro, the charity dedicated to supporting research into ALS and the prevention and treatment of cancer.

This year’s fundraiser will run in the Online Shop from November 20th to December 31st 2023, with five Follador Prosecco D.O.C.G.s presented in stylish Hat Boxes decorated with images representing the most authentic values of the family and the beauty of their hills, a UNESCO World Heritage Site. This, the tenth anniversary of their collaboration with Fondazione Vialli e Mauro, which raises funds to help research into ALS and the prevention and treatment of cancer, adds to the list of Follador Prosecco dal 1769’s proudest achievements.
The Col San Martino winery is pleased to renew its full support for the fundraising efforts, which from November 20th to December 31st 2023 will be focussing the attention of followers of the brand on the need to support those afflicted with these serious diseases.
Throughout the upcoming Christmas festivities, part of the proceeds from sales of the range of hat boxes featuring a selection of the five Follador Prosecco D.O.C.G.s, as well as a percentage of the revenues of the individual items sold in the online shop, will be donated to the non-profit organization, founded in 2003 by Gianluca Vialli and Massimo Mauro. Massimo Mauro said: "Luca Vialli and I had the idea of setting up a non-profit foundation that combined raising funds for research into ALS and the prevention and treatment of cancer with the promotion of sporting values. We do this through fundraising events and campaigns that combine fun and charity and our success has been made possible thanks to the trust and support of our many benefactors. The Follador family has supported us for 10 years, making our Christmas an increasingly charitable occasion. We’re immensely proud of this and more than ever we’ll be welcoming in 2024 together.
Cristina Follador, the company’s sales and marketing director states:“Over the past 10 years, we have celebrated progress and endured dark times. But our family has never wavered in our commitment to the great charitable foundation set up by Gianluca Vialli and Massimo Mauro: it’s an initiative we admire greatly for its unwavering commitment to supporting major advancements in the medical field. Since Gianluca's passing, we feel a heartfelt belief in the strength of solidarity now more than ever.

Two versions of the Hat Boxes are available two versions with a choice of three assorted bottles of Prosecco Superiore D.O.C.G., or a bottle of D.O.C.G. and 2 Follador Prosecco glasses. The image featured on the Collection is inspired by the deeply held values that have guided the Follador family since 1769 – values handed down through 9 generations. The foreground features a stylized depiction of grandmother Cleofe with her son Gianfranco Follador, one of Valdobbiadene’s first sparkling wine producers, with the wonderful Prosecco hills World Heritage Site in the background.
For over 250 years, the Follador family have been proud ambassadors of the rich wine heritage of Valdobbiadene – a remarkable journey that began when Doge Alvise IV of Venice recognised the exceptional quality of the wines crafted by their ancestor Giovanni Follador, the same year in which Giovanni elected to dedicate all his lands to the cultivation of vineyards. With the strength of its heritage, the business embraces progress with enthusiasm, boasting results of great distinction in their interpretation of this truly classic Veneto wine.


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