05 August 2021
ITINERANT TRUCK “BOLLICINE DI STRADA” ARRIVES
The special Truck dedicated exclusively to sparkling wines, signed by Follador Prosecco and conceived by Massimo Morelli with Nicolò Barbisotti, is on tour. Fun and a desire for lightheartedness will be the common thread of the journey in stages destined for the major Italian Street Food Festivals, where you can taste the spearheads of the historic Venetian company.An unusual and fun initiative is the one that distinguishes the Follador Prosecco summer since 1769. The historic company from Valdobbiadene establishes the link with the "Bollicine di Strada" project conceived by Massimo Morelli and Nicolò Barbisotti, signing an authentic Truck dedicated exclusively to sparkling wines.
Fun and a desire for lightheartedness will be the leitmotif of the journey in stages destined for the major Italian Street Food Festivals. After the great success in June at the Monza Park and in these days in Mariano Comense, the tour marks the appointment with the Marina di Massa Food Truck Festival (9-11 August), to continue with the Comerio Park of Busto Arsizio (3-5 September) and the Overhead crane of Sesto San Giovanni (24-26 September).
Only the spearheads of Venetian production, in the new graphics, will frame the original traveling Truck, offering curious customers an out of the ordinary experience. Among the main proposals the Cru Torri di Credazzo, DOCG Extra Brut Xzero, DOCG Brut Nani dei Berti and Prosecco DOC Rosé Laelia, accompanied by delicacies studied ad hoc to enhance their aromatic characteristics.
“We have created a young and dynamic initiative to maintain the bond with the public and our admirers even during the holiday period – underlines Cristina Follador, sales and marketing director of the Company – our family has enthusiastically welcomed the innovative project , which in this difficult historical moment brings us back to smile and keep up with the times “.Massimo Morelli, project coordinator and Follador Prosecco Brand Ambassador, says:
“We listened to the needs of the market to elaborate an unprecedented proposal reserved for the world of bubbles, which in recent days has already obtained excellent feedback from the public and great participation. We will enliven the party evenings with top-level Follador Prosecco labels and advice dedicated to the choice of wines paired with street food, including vegans, to meet everyone’s needs. “Fostering sociability in occasions of fun, Follador Prosecco is a company that tells the most authentic expression of its land since 1769, a date which dates back to the winemaking tradition of a family that has always shown its ability to grow and renew itself over its long journey. with commitment, dedication and great passion.
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